Elements of Business Environment.
All industries are influenced by SLEPT factors. For example, some of the SLEPT factors affecting the airline industry in recent years include:
Social
Increased popularity of foreign travel leading to a boom in demand for air travel. However, this has been adversely affected by international terrorism.
Legal
There are increasingly tight rules about the materials that need to go into aircraft construction in order to make them safer and more resistant to fire hazards. This has had the impact of raising costs.
Economic
Lower interest rates, have meant that people have more disposable income to spend on luxuries like long distance air travel.
Political
The development of freedom of movement and trade in the European Union has led to greater levels of competition on European routes coupled with increased movement of people.
Technological
Modern aircraft are safer and more economic to run than in the past making possible cheap air travel.
The interest rate is the cost of borrowing money. The interest rate is established each month by the Monetary Policy Committee, although there will be different interest rates for different types of credit, depending on such factors as risk and length of the credit arrangement.
- Economic condition
- Economic systems
- Economic policies
- Global/International Economic Environment
- Economic Legislation
Economic condition
Before creating business plans or when evaluating existing ones it is
important to 'scan' the external environment. This takes the form of a
SLEPT analysis, i.e. an investigation of the Social, Legal, Economic,
Political, and Technological influences on a business. In addition it is
also important to be aware of the actions of your competitors.All industries are influenced by SLEPT factors. For example, some of the SLEPT factors affecting the airline industry in recent years include:
Social
Increased popularity of foreign travel leading to a boom in demand for air travel. However, this has been adversely affected by international terrorism.
Legal
There are increasingly tight rules about the materials that need to go into aircraft construction in order to make them safer and more resistant to fire hazards. This has had the impact of raising costs.
Economic
Lower interest rates, have meant that people have more disposable income to spend on luxuries like long distance air travel.
Political
The development of freedom of movement and trade in the European Union has led to greater levels of competition on European routes coupled with increased movement of people.
Technological
Modern aircraft are safer and more economic to run than in the past making possible cheap air travel.
The interest rate is the cost of borrowing money. The interest rate is established each month by the Monetary Policy Committee, although there will be different interest rates for different types of credit, depending on such factors as risk and length of the credit arrangement.
1 comments:
Nice work on External Environment.
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